Today as mobile app downloads are tremendously increasing, App Store Optimization (ASO) is very crucial as it mainly focuses on driving more traffic to your app in the app store.

Currently, people all over the world are relying on mobile phones for entertainment, online shopping,  e-banking, etc. As mobile app usage has increased globally, the app downloads also increased as well. App Store Optimization (ASO) is mandatory for mobile app development as it acts as the best marketing strategy which brings free users for mobile apps and reduces user acquisition costs

Why ASO for mobile app development?

App store optimization (ASO) can be done easily by having a clear and deep understanding of Keyword analysis, Google play store optimization and Keyword tracking. Using Keywords in the app titles, app description can increase the traffic to your app. App store optimization can improve the conversion rate which attracts a lot of customers to download and install your app. It helps to get top rankings in the search engine, improves visibility and enhances the traffic.

Mobile app downloads and statistics

Google Play Vs App Store Downloads

Customers with iOS devices download applications from the Apple app store, while Android customers download from the Google Play Store. Globally, there are more downloads coming from the Google Play Store and it is observed that the download percentage is expected to increase in the coming years. From the observation of 2018-19, Google Play Store downloads increased by 16.4%, while the Apple App Store has increased by 1.4% growth rate.

app store optimization

Global Downloads

The growth in app downloads increases each year. This trend is going to continue in the coming years as well. A total of 15% increase from the previous year. According to the research, it is predicted that there will be a 25% increase in app downloads globally between 2018 and 2022. So there will not be a steady 15% growth rate every year like it happened from 2017 to 2018.

Free vs Paid Downloads

Monetization strategy is the important thing that you need to figure out while developing a mobile app. Globally, from 2019-2020 statistics it is observed that almost all people prefer to download free apps when compared to paid applications. For those who have their own business and a mobile app for that business to improve the user experience will definitely offer free downloads, as it is beneficial for the business owners to earn more profits.

Apple App Store Download Statistics

As there are many categories in the app store from which users download the app of their interest. It is required to know the most popular categories on the app store for which there are more number of downloads. From recent observations, it is very clear that the gaming industry has more number of downloads when compared to all the other categories. The mobile app category needs to be relevant to the purpose of your own business. Based on your strategy, you could target a niche category that is less saturated and try influencing a maximum share of a smaller market.

Google Play Store Download Statistics

Google has been used by millions of customers on a daily basis and is one of the most trusted platforms. As it is most popular, mobile app developers started utilizing this platform. This is the main reason why there is much increase in the number of applications on the Play Store. This process of utilizing Google Play Store to its full extent is based on how many apps are there in the Google Play Store to an average of 2,714,499. According to the research, this number is predicted to increase by the end of 2022.


In the present day scenario, as the mobile app downloads are extremely increasing, App Store Optimization (ASO) is essential as it helps in driving more traffic to your app. App Store Optimisation (ASO) helps the users to take quick action in downloading your app. The ASO process needs a clear understanding of your target customer base, including the keywords your potential users are using to find apps similar to your iOS and Android mobile app. Nextbrain Technologies is the best mobile app development company that builds flawless and scalable apps with easily accessible features.




Views : 2391 | Posted on September 15, 2020