Consumer habits, heavy demand for delivery services, skepticism of online purchases, and a lack of technical proficiency are all hindrances to sellers in an environment where they might otherwise thrive. Smart retail promises to overcome these obstacles and bring merchants and their consumers previously unheard-of benefits, including revenue growth, cost savings, and business process efficiency. At the top of such smart retail technology, sits IoT, or the internet of things technology. Although not fully adopted, it has the capability to change many industries, including retail.

IoT is essentially a network of devices with sensors built in that are linked to one another through the internet. Retailers can enhance customer satisfaction, increase sales, save expenses, and increase efficiency with the help of IoT applications. With such significant advantages, IoT is becoming incredibly popular among shops all around the world. IoT is increasingly being adopted in the retail software development sector, with the market size for global IoT expected to reach 35.5 billion USD by 2025 at a CAGR of 19.6 per cent. In this article, we will know everything about IoT and how it can transform the retail industry, and how it is already doing it in the modern day.

Use cases of IoT technology in retail

Use cases of IoT technology in retail

Following are the many use cases of IoT for retail:

Automated checkout

According to estimates, most US supermarket consumers would rush for the self-checkout lane when faced with a large line (65 per cent) or opt to shop off-peak hours (53 per cent), when a store is less likely to be busy. IoT makes automated checkout possible by putting in place a system that reads the tags on the merchandise when a customer leaves a store. The customer's mobile payment app would be used to calculate their total and determine the cost using an automated checkout system. This system is employed by e-commerce behemoth Amazon in its physical stores.


Small Bluetooth devices called beacons use location-based proximity to deliver notifications to smartphones. With the use of IoT technology, retailers can alert consumers who have downloaded the store's app and are nearby to sales, events, or other reminders. Based on where they are inside the store, this is a terrific approach to draw customers to products that they otherwise would never check. Beacons were first employed by Apple in 2013, but stores all around the world have since adopted them.

Personalized discounts

With the help of IoT analytics, retailers can keep track of the products that consumers have been browsing online and offer them a customized discount when they visit the store. Additionally, it is preferable for retailers to customize each discount utilizing IoT for maximum conversion rates as opposed to providing generic ones on a broad range of goods. Regular clients are rewarded for their loyalty in this way, which is likely to transform them into long-term consumers.

Cold chain monitoring

The loss of profits from perishable food spoilage and degradation in the retail grocery sector is substantial. Environmental sensors with IoT technology may monitor variables such as temperature, humidity, air quality, light intensity, and other environmental aspects in storage facilities for retailers effectively. To safeguard perishable items, guarantee maximum freshness, and minimize wastage, the same technology may be utilized in shipping containers and delivery vehicles the retailers operate.

Supply chain management

You may now utilize IoT to leverage GPS sensors to get more accurate data. You may check the temperature at which an item is being kept or the potential travel time. In order to prevent the significant loss, it enables merchants to take immediate action if a product is being held at temperatures that are too high or low. It's crucial to maintain track of where things are in the retail supply chain and how they're handled. IoT can assist you in this area to carry out the procedure as effectively as possible and deliver the goods to your consumers more quickly.

Asset tracking

wireless IoT sensors may be used to monitor on-site assets such as baskets and shopping carts. Shopping carts may cause merchants a lot of trouble, whether it's through pricey theft or time-consuming retrieval. IoT sensors may be used to locate stray carts and to turn on automated wheel locking mechanisms when a cart has travelled too far. By doing this, you ensure that there are always enough carts for consumers to enter the business while also preventing theft.

Facility management

Keeping the store environment tidy, inviting, secure, and appealing is one of the largest daily tasks for merchants. Numerous IoT solutions exist that can make these jobs more efficient. With this method, operating costs, sustainability, and energy management may also be readily optimized. The Internet of things development is picking up pace, so it is highly likely that more facility management sensors will be available in the future for retailers as more devices adopt IoT technology

Smart shelves

Retailers put a lot of time and effort into making sure that products are never out of stock and that they aren't misplaced on different shelves. Both of these operations are automated by Smart Shelves, which also keep an eye out for any theft. Smart shelves using RFID tags and weight sensors may scan products on both display and stock shelves to alert staff when supplies are running short or when products are positioned wrongly on a shelf.


As you can see, the internet of things(IoT) can seriously transform the retail industry. However, if you really want to implement the internet of things in retail correctly, you will have to partner up with a good IoT development company that has years of experience in the field. Nextbrain is one such company that has helped businesses of different domains succeed in retail by its flexible approach. Contact us with a list of requirements to turn your retail store into a smart store capable of generating more ROI with the ability to personalize and make every user feel at home shopping. 




Views : 335 | Posted on August 02, 2022